"We [in Think Broader.] went through and looked at coverage in different industries and were able to point out to newsrooms that they had these hidden biases. We'd do a review and provide a report card, and provide our suggestion on how to avoid bias."

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Sometime ago, I teamed up with a former Marine attack helicopter pilot. We were both frustrated by biased coverage of women in the military and said, let's form some kind of nonprofit entity where we can start highlighting the prevalence of bias in the media.

— Paula Broadwell